Landrum, SC - August 17, 2026 - Boyd Cycling announces today the establishment of BOYD Cycling retail experience centers across the Continental US in partnership with Vittoria Industries NA. Bicycle retailers can bundle select Vittoria tires to pair with their customer experience wheels all at a reduced price to easily facilitate demos. Road, gravel, and MTB wheel and tire pairings are offered allowing retailers to address their key customer segments.
"We are happy to work with Boyd to be a small part in this exciting program. Finding relevant, cost-effective ways to help IBD partners ease the barrier to entry for new products is paramount in our current market landscape. Sharing that vision through collaborations with like-minded companies such as Boyd is what is needed to find continued pathways to success." commented Will Stoffel, Sales Manager at Vittoria North America.
Dealers can buy up to five sets of wheels and tires for their experience efforts, then order as needed for each customer sale. Dealers are required to keep the experience center wheels in service for six months. Additional freehub bodies ship free with demo wheels to address popular drive train options.
“It’s common sense really. Our data show that retailers who offer demos sell between 2 and 3 times as many wheels as dealers who don’t. Wheels are a heavily considered and consequential purchase. People want to try before they buy. And when they try, why not send them out on the best! Vittoria was a natural choice.” said Nicole Johnson, Chief Executive Officer and Co-Founder at Boyd Cycling.
BOYD Experience Center retailers are easily discovered on boydcycling.com as well as featured in ongoing promotion via social media and email.
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