Landrum, SC - June 23, 2026 - Boyd Cycling announces today the appointment of Upgrade Bikes for exclusive distribution of Boyd Cycling wheels across the United Kingdom. Upgrade Bikes, based in Horsham, England, has been distributing cycling goods for more than 30 years. Boyd Cycling's wheel range will soon be in stock and available to UK bike shops exclusively through Upgrade Bikes.
"As soon as we took a closer look at the team behind Boyd and the exceptional engineering of its wheels, we were keen to collaborate. This partnership launches at the perfect moment," said Matt Ryley, Co-Founder of Upgrade Bikes. "The new Podium 36mm wheelset delivers a phenomenal strength-to-weight ratio, while the Pinnacle Race aero gravel wheelset is tailor-made for the rapidly evolving demands of gravel racing."
Boyd Johnson, Founder and President of Boyd Cycling, added: "As the UK's leading cycling distributor, Upgrade has earned the trust of dealers and riders alike by curating a portfolio of world-class brands. Together, we're making it easier than ever for UK cyclists to access premium, handcrafted wheelsets backed by industry-leading support. This partnership strengthens Boyd Cycling's position in the premium cycling market and marks an exciting new chapter in our international growth."
Boyd Cycling has been craft building wheels near Greenville, SC focused on delivering better ride experiences through pragmatic ingenuity since 2009.
