Club Ride Apparel Announces Partnership with Pacific Rep Works Group to Strengthen Northwest Wholesale Presence
Club Ride Apparel is proud to announce a new partnership with Pacific Rep Works, who will now represent the brand’s wholesale business across key territories throughout the Pacific Northwest and Northern Mountain West regions.
Pacific Rep Works brings more than 50 years of combined agency sales, training, and retailer service experience to the partnership. Known for their retailer-first approach and deep roots within the cycling industry, the agency will oversee Club Ride’s wholesale partner relationships and growth initiatives throughout Oregon, Washington, Idaho, Montana, Wyoming, and Alaska. pacificrepworks.com
The Pacific Rep Works team includes:
Matt Gaudette – Oregon, Southeast Washington
Ryan Lindell – Eastern Washington, Idaho, Montana, Wyoming
Bob Westler – Western Washington, Alaska
Mitch Lemas – Main Office
“We’re excited to partner with a group that understands both the retailer and the rider,” said Mike Herlinger, CEO and Founder of Club Ride Apparel. “Pacific Rep Works has a long-standing reputation for supporting dealers at a high level while bringing authentic energy and experience to the cycling community. As Club Ride continues to grow wholesale, we believe this partnership creates a stronger connection between our brand and the retailers who represent us.”
Pacific Rep Works has built its reputation on helping retailers succeed through hands-on service, product knowledge, sales training, and long-term relationship building. Their team represents a range of premium cycling and outdoor brands throughout the Northwest while maintaining a strong focus on grassroots engagement and dealer support.
“We pride ourselves in our proven ability to help retailers succeed in their business every day,” said the team at Pacific Rep Works Group. “We’re excited to bring Club Ride Apparel into our portfolio and continue building momentum for the brand throughout the region.”
Club Ride Apparel continues to expand its wholesale footprint with a focus on premium technical apparel designed for riders who value performance, comfort, and lifestyle versatility both on and off the bike.
For dealer inquiries or regional appointments, retailers can contact Pacific Rep Works directly or email Mike@clubrideapparel.com.
