(Lévis, Quebec) — May 7, 2026 — HLC (Cycles Lambert Inc.) is pleased to announce its appointment as the exclusive Canadian distributor of adidas Five Ten in Canada, marking an exciting new chapter for the iconic brand's presence in the Canadian market.
With deep Canadian roots and more than 50 years of industry experience, HLC brings deep market knowledge, proven operational expertise, and a strong commitment to supporting retail partners across the country. The company's extensive distribution network includes over 1000 active accounts, ensuring broad access and consistent service nationwide.
"We are thrilled to welcome adidas Five Ten to the HLC portfolio," said Edward Wright, Vice President at HLC. "adidas Five Ten is a globally respected brand with a rich heritage, and we believe our experience and scale uniquely position us to accelerate its growth and strengthen its connection with Canadian consumers."
Under the new partnership, HLC will manage sales, distribution, and customer support for adidas Five Ten across Canada, reinforcing the brand's availability and enhancing service levels for retailers.
This exclusive distribution agreement reflects a shared commitment to performance, authenticity, and long‑term growth within the Canadian outdoor and action sports community.
For more information about adidas Five Ten and HLC Canada, please contact Edward Wright, epwright@hlc.bike.
