Melbourne, Australia – 1th of April 2026 – Knog announces two new distribution partnerships with BTI and QBP in the United States, and a new distribution partner with Live To Play Sports in Canada, effective immediately.
Knog, the technically unconventional cycling accessory brand, was previously distributed exclusively by Selle Royale USA (formerly Highway 2). "We have thoroughly enjoyed working with Highway Two, now the Selle Royale Group, over the past eight years and together we've made a lot of inroads in the very competitive North American Market," says Hugo Davidson, Knog's CEO.
"We've enjoyed representing Knog and helping grow the brand across the U.S. and Canada over the past eight years," says Roberto Rossi, President of Selle Royal USA, formerly Highway 2. "Moving forward, we'll be focusing more closely on the brands owned by the Selle Royal Group, and we're confident Knog will continue to build on the momentum established in the North American market.".
Effective today, Knog will be distributed in the United States by QBP and BTI
"BTI is thrilled to supply Knog to our dealer network once again. Knog's reputation for category-leading lights, bells, and security solutions, combined with their unmistakable design, makes them a strong addition for retailers looking to stand out through innovative, award-winning accessory options." Preston Martin, BTI Co-Founder.
Joining BTI in co-distribution is QBP. "We are excited to add Knog to our distribution portfolio, strengthening our accessories assortment with a distinctive, design-forward brand that has strong momentum in commuter and lifestyle cycling categories." from Joe Benedict, our VP of Category Management:
"We're really looking forward to expanding our presence in the US with our new B2B partners, says Travis Rich, Knog's Sales Director. "BTI and QBP are great organisations, and we're excited to reconnect with retailers through both partners."
Knog also appoints Live To Play Sports as its exclusive Canadian distributor. Previously, Knog products were distributed in Canada via Selle Royale USA.
Live to Play Sports is proud to distribute Knog in Canada. Their world-class range of lights, bells, and finders perfectly complements our portfolio and enhances accessibility to our retail partners and the market overall." - Geoff Pradine, Manager Distributed Brands, LTP Sports.
Sales-related questions and inquiries can be directed to Travis Rich at travis@knog.com.
Knog is an award-winning, world-renowned cycling, outdoor, and travel accessories brand founded in 2002 by friends Hugo Davidson and Mal McKechnie. Knog has consistently designed products that defy convention, emphasizing aesthetics and usability. All Knog products are considered as stylish as they are functional. More at https://us.knog.com
