You are here

Hans Rey Announces New Partnerships with Bosch eBike Systems and Santa Cruz Bicycles

Published March 31, 2026

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

The time has come, I’m excited to share that I’m starting new partnerships with Bosch eBike Systems and Santa Cruz Bicycles as an ambassador and key opinion leader (KOL). Both brands represent innovation, performance, and a strong connection to the cycling community—values that have always been important to me throughout my career. I have always highly regarded both brands and I’m more than excited to be partnering with them.

At the same time, I’m proud to continue working with my long-term sponsors and partners who have supported my adventures, events, and projects for many years. Their ongoing support allows me to keep exploring new ideas and inspiring people to ride bikes around the world. 

  • Bosch eBike Systems and ABS systems 
  • Santa Cruz frames
  • SR Suntour suspension, 
  • SQ Lab saddles, cockpit and gloves
  • Crankbrothers pedals, dropper posts, pumps
  • Deuter backpacks and bags 
  • Shimano drivetrain and brakes
  • Fix Mfg multi-tools 
  • Troy Lee Designs clothing, helmets and protection
  • Reserve wheels 

Together with Bosch  and Suntour, we’re already planning several exciting projects and events. One of the highlights will be another Urban Adventure film and project. 

I will also continue developing my SKILLS Parcours & Events concept, which is a new eMTB/MTB bike handling concept/discipline that tests riders skills. Several SKILLS parcours, areas and events in Europe and the USA are currently in the planning for this year.

I will also continue together with my wife, our work for Wheels 4 Life charity, my involvement with the Mountain Bike Hall of Fame committee as well as an adviser and consultant for various destinations, resorts, bike parks and events.

I’m looking forward to working with these great partners and continuing to share my passion for cycling with riders around the world. Stay tuned for more updates and events coming soon.