Sparks, NV - HLC has hired Saris Mercanti as Brand Manager for EVOC Sports in North America. HLC is the exclusive distributor for the Munich, Germany-based brand.
Saris will lead EVOC’s North American market presence, overseeing all sales channels, public relations, content strategy, and event activations.
She brings over a decade of experience in the cycling industry. Saris previously served as Marketing Director at Ibis Cycles, where she led marketing and eCommerce, more than doubling online revenue and launching their Buy-Online-Pickup-in-Store (BOPIS) platform.
"I've trusted EVOC to get my bikes and gear to amazing (and not so amazing) riding destinations for over a decade," said Saris Mercanti. "It was started by people with a passion for travel, and I share that. I love seeing new places, riding my bike, and taking my camera."
“We are proud to have Saris join the HLC team. Her proven experience in ecommerce growth and dealer program development, combined with her excitement for cycling and travel, make her the perfect fit,” said David Devine, Vice President, HLC.
Born from the merger of Hawley (est. 1964) and Cycles Lambert (est. 1945), HLC is a specialty cycling distributor headquartered in Quebec City, Quebec, and Sparks, Nevada.
HLC serves as the exclusive North American distributor for brands including EVOC Sports, connecting premium brands with retailers across the US and Canada.
