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BMC will showcase its gravel and road bikes during Cascade’s five 2026 multi-day Tours of Washington state.
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Public registration opens today for the Walla Walla, Winthrop Gravel, and Lake Chelan Tours.
SEATTLE (March 10, 2026) – Premium Swiss bicycle brand BMC is partnering with Cascade Bicycle Club, the largest statewide bike nonprofit in the United States, to sponsor Cascade’s 2026 multi-day Tours season.
“Cascade Bicycle Club is an organization I’ve long admired due to its huge scope of work getting more people of all ages and abilities onto bikes," says Joan Hanscom, North American marketing manager for BMC. "I believe the bike industry needs to work more closely with organizations like Cascade to grow cycling participation.”
BMC is the Presenting Sponsor for Cascade’s five 2026 multi-day Tours, which explore Washington state’s most beautiful and bikeable destinations–from Walla Walla to the San Juan Islands.
BMC representatives will participate in and showcase their Swiss-engineered road and gravel bikes during Cascade’s 2026 Tours season, which begins in May and runs through September.
Public registration opened today, March 10, for three of Cascade’s five 2026 Tours: Walla Walla, Winthrop Gravel and Lake Chelan. Cascade Tours are limited to 200 riders and sell out quickly due to their small size, social opportunities, and affordability. All are three days aside from Iron Horse Gravel which is two.
Cascade’s 2026 Season of Tours Presented by BMC:
Walla Walla Tour, May 15-17
Winthrop Gravel Tour, June 12-14
San Juan Islands Tour, Aug 5-8
Iron Horse Gravel, Sept. 19-20
Lake Chelan Tour, Sept. 25-27
BMC’s sponsorship will also feature Cascade member-only events with BMC ambassadors including an evening with former professional racer Brent Bookwalter on March 27 at Seattle's Metier Cycling.
“The sponsorship is a fantastic opportunity for Cascade Bicycle Club members to experience select BMC bikes curated for our road and gravel Tours,” says Brittany Merritt, Cascade’s corporate partnerships officer. "In addition to enhancing our Tours, BMC's sponsorship helps Cascade expand our Mission of bringing people together to experience the joy of bicycling through transportation, recreation, and friendship."
About Cascade Bicycle Club
The nation’s largest statewide bicycling nonprofit, Cascade Bicycle Club serves bike riders of all ages, races, genders, income levels, and abilities throughout the state of Washington. Cascade teaches the joys of bicycling, advocates for safe places to ride, and produces world-class rides and events. Our signature programs include the Seattle to Portland ride, Free Group Rides, the Pedaling Relief Project, Your Streets Your Say advocacy training, the Bike Walk Roll Summit, Let's Go, and the Major Taylor Project.
Cascade currently serves more than 9,500 members, employs 45 professional staff, and has a devoted community of roughly 700 volunteers who help power STP and Cascade’s big events and rides. cascade.org
About BMC
Since its founding in Switzerland, BMC has been dedicated to building fast, innovative bikes. With the Impec Lab, a team of highly skilled experts, and the support of world-class athletes, BMC has continuously pushed the boundaries of cycling technology—becoming a brand synonymous with speed, reliability, and performance. bmc-switzerland.com
