VISTA, CA – Troxus Mobility, a leader in high-quality electric bicycle manufacturing, is officially expanding its footprint into Canada through a strategic partnership with Trailhead Axis Group. This collaboration provides Canadian bicycle dealers with a stable brand backed by automotive-grade assembly standards and a diversified global manufacturing base.
To lead this expansion, Troxus has partnered with Bryan Menard, Founder of Trailhead Axis Group. Menard brings decades of experience in the Canadian cycling and outdoor trade, offering dealers a partner who understands the specific seasonal and geographical needs of the Canadian market.
Logistical Efficiency: Toronto-Based Distribution
Recognizing that freight costs and lead times are critical to dealer profitability, Troxus has established a centralized distribution hub in Toronto, Ontario. All Canadian orders will ship directly from this location, ensuring rapid inventory replenishment and significantly reduced shipping costs for independent bicycle dealers (IBDs) across the country.
"Our expansion into Canada is about more than just shipping bikes; it’s about providing Canadian dealers with a partner they can rely on," said Richard Wittenberg, CEO of Troxus USA. "By shipping from Toronto and partnering with Bryan Menard, we are eliminating the typical hurdles of cross-border logistics and providing the local support our dealers deserve."
The Troxus Advantage: Diversified Global Manufacturing
Troxus stands apart through its proprietary assembly facilities and direct control over structural manufacturing. As a subsidiary of the FS Group, Troxus leverages a robust global manufacturing base with facilities in Vietnam, Eastern Europe, and China. This diversified footprint ensures supply chain stability and high-capacity production to meet growing North American demand.
While Troxus designs and assembles its bicycles to automotive-grade standards, it utilizes an integrated model by sourcing premium mechanical and electrical systems from world-class partners to ensure long-term serviceability for dealers.
"I am excited to introduce Troxus to the Canadian dealer network," said Bryan Menard, Founder of Trailhead Axis Group. "In a market currently seeing high volatility, Troxus offers dealers the security of a global manufacturer with multiple production hubs. With inventory ready to ship from Toronto, we are positioned to help dealers grow their e-bike categories immediately."
Product Excellence and Safety
Canadian dealers will have access to the full 2024 and 2025 Troxus lineup, including the Explorer, Lynx, and Trax series. All models are fully UL-compliant, featuring high-capacity batteries and the industry-leading 5-year Total Care+ warranty program, providing peace of mind for both the dealer and the end consumer.
For Canadian dealer inquiries or to view the 2025 catalog, please visit www.troxusmobility.com or contact Bryan Menard (bryan@trailheadaxis.ca / 604 809-6928) at Trailhead Axis Group.
US inquiries please contact Brian Allen (brian@troxusmobility.com) at Troxus Mobility.
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About Troxus Mobility
Troxus is a premium e-bike brand that combines American product leadership with world-class, diversified manufacturing capabilities. With assembly hubs in Vietnam, Eastern Europe, and China, Troxus delivers automotive-grade quality and innovative e-mobility solutions designed for the modern rider.
About Trailhead Axis Group
Trailhead Axis Group is a premier sales and marketing agency dedicated to the Canadian outdoor and cycling markets. Founded by Bryan Menard, the group specializes in building robust dealer networks and driving brand growth through localized expertise and strategic partnership.
