Bont Cycling has appointed Alex Malone as Chief Executive Officer, a move that forms part of its management restructure and commitment to global expansion.
Malone offcially steps into the position having lead the business over the past 8 months, previously serving as the company's Global Marketing Manager. Malone brings a fresh approach to the role, backed by over 20 years experience in the industry.
"The foundation of Bont Cycling shoe design has and remains one of the most powerful assets to our story", says Alex. "Now, it's about building on our momentum and to bring the brand to an even wider global audience."
"Now more than ever, our primary focus is to deliver the very best products and service to our customers across every channel. I have and will always remain a 'student' of the industry and step into the position with an even greater level of motivation to truly drive the business forward."
Founded by the Bont family in 1975, Bont shoes made its first international mark by capturing 8 gold medals at the 2008 Beijing Olympic Games and has remained commitment to anatomically-correct and performance-first cycling shoes for more than 20 years. Owned and operated out of Australia by its current owners since 2014, Bon t Cycling Pty Ltd continues to respect its heritage construction methods and models while its contemporary lineup has expended its ability to serve riders across all cycling disciplines.
For Bont Cycling, a change in management was essential for long-term competitiveness, growth and profitability.
"We have witnessed Alex's passionate and unrelenting approach to the business and his ability to step up has long been demonstrated. Now, it's about providing him with the resources to effectively launch Bont Cycling into the next chapter." Andrew Hassall, Director, Bont Cycling.
With Malone's appointment, Bont Cycling will sharpen its focus on global expansion, while reinforcing its commitment to product development and end-to-end customer experience.
