9 February 2026: 2026 is shaping up to be a landmark year for PEMBREE. Following the UK brand's recent announcement of a long-term sponsorship agreement with renowned mountain bike racer and industry personality Wyn Masters, PEMBREE continues its strong momentum with the announcement of a new UK distribution partnership, confirming Chicken CycleKit as its official UK distributor. The partnership will cover the brand's full product range.
Founded in 1919, Chicken CycleKit has supported British cycling for over a century and is one of the UK's leading distributors of premium cycling brands, with a strong commitment to independent retailers.
Under the new agreement, PEMBREE’s sustainability-led component range will be available through Chicken CycleKit’s dealer network. This includes the recently expanded GCS (Gravity Cockpit System) lineup, featuring the PEMBREE GCS Handlebar, GCS Stem, and GCS Performance Grips, alongside CNC-machined seat clamps, a downhill-specific seatpost and gravity-focused flat pedals.
Phil Law, PEMBREE Founder, said: “Chicken CycleKit is well known within the industry for its high-quality service and the support that they offer dealers. We couldn’t have asked for a better partner to help get the latest PEMBREE products into the best stores across the UK and onto the bikes of riders. This is just the start!”
Gary Turner, Chicken CycleKit, said: “We are proud to become the exclusive UK distributor for PEMBREE. It’s a brand that matches the values of Chicken Cyclekit perfectly, being a brand that focuses on a high quality of product and exemplary customer service. We look forward to combining our experience and strong dealer network with the PEMBREE brand to bring it to even more shops in the UK.”
UK dealers will be able to view the complete PEMBREE GCS range in person at Core Bike 2026, where Chicken CycleKit will have the products on display. Core Bike takes place from 22–24 February 2026.
Outside the UK, PEMBREE products continue to be distributed in the United States by BTI, founded in 1993 and now a nationwide distributor offering a comprehensive range of shop essentials and authorised service for 18 major brands.
More information on the full PEMBREE range can be found at www.pembree.com.
ABOUT PEMBREE
PEMBREE is a UK-based manufacturer of high-performance mountain bike components, founded in 2019 by Phil Law with a mission to unite world-class performance and environmental responsibility. Every product is designed and manufactured in the UK using recyclable materials and ethical practices.
Since 2024, PEMBREE has been part of LOOK Cycle, the French cycling innovator renowned for inventing the clipless pedal and leading the way in carbon design. Together, they bring precision engineering and sustainability to riders worldwide.
For more information, visit: www.pembree.com
