London, United Kingdom, 05 February 2026
The leading global manufacturer of high-performance sporting equipment and apparel for athletes at all levels HEAD Group ("HEAD") today announced the 100% acquisition of British cycling apparel brand Le Col from Puma Growth Partners.
The investment represents HEAD's continued expansion of its sportswear and apparel division based out of Milan, Italy.
Rupert West, Managing Director, Puma Growth Partners, said: "We are pleased to have exited Le Col to such a strong counterparty and believe HEAD will be a superb custodian of the Le Col brand going forward."
About Le Col:
Le Col's purpose is simple and focussed; to make the best performance kit to help its loyal riders ride further, harder and faster. Founded in 2011 by former professional cyclist Yanto Barker the brand is known for its high-performance, Italian-made gear developed through wind-tunnel testing and WorldTour feedback.
Le Col offers Pro, Elite and Sports lines for men and women and saw huge growth in the early 2020s. The kit is designed in London and manufactured in Europe, Le Col has a loyal community of over 250,000 dedicated riders.
Sir Bradley Wiggins – "Le Col is the best performance cycling kit on the market"
Victoria Pendleton – "Wearing Le Col makes me feel like the world-class cyclist I once was, so I can get the most out of every ride"
About HEAD Group:
HEAD is a leading global manufacturer of premium, high-performance sports equipment and apparel, founded in 1950. Headquartered in Kennelbach, Austria the business enjoys market leading positions in winter sports, racquet sports and watersports.
Alongside the iconic HEAD brand the business owns and operates Tyrolia, Mares, Aqualung, Zoggs, SSI and rEvo.
