Irvine, CA (December 15, 2025) – The NBDA P2: Profitability Project is a structured peer-learning and business-improvement program run by the National Bicycle Dealers Association (NBDA). The P2 program is designed to help non-competing Specialty Bicycle Retailers improve profitability and overall business performance through sharing data, insights, best practices, and strategies in a collaborative environment.
On February 2-3, 2026, the NBDA and CABDA Midwest will host The Drive to Thrive, a special two-day P2 Workshop open to all Specialty Bicycle Retailers and Suppliers. Attendees will go beyond education, collaborating with industry peers to develop strategies for success and take away actionable insights for their businesses.
"Independent bike shops are in the trenches every day — fighting for margins, managing constant change, and serving their communities. CABDA and the NBDA don't watch from the sidelines; we're in it with them. Together, we've built a place where real-world experience meets real-world education and the P2 Workshop is where retailers regroup, rearm, and return to the shop stronger." - Jim Kersten, Show Director, CABDA Expo
The event, held at SRAM Headquarters in Chicago and the Schaumburg Convention Center, will feature two days of collaborative meetings. Breakout session topics focus on service department optimization, sales and marketing strategies, as well as developing a culture of happiness, excellence, and accountability among retail teams. Attendees will also tour SRAM's Global Headquarters in addition to plenty of time to network with industry leaders, other Specialty Bicycle retailers, and the NBDA P2 team.
"We're stoked to have the NBDA joining us at SRAM HQ for a P2 Workshop," said Dan Jennings, Midwest Regional Field Guide Manager at SRAM. "SRAM and the NBDA are driven through continuous improvement and team collaboration, so bringing everyone together is going to spark some awesome conversations and ideas."
The Drive to Thrive is also an excellent opportunity for suppliers and vendors of the Specialty Bicycle Retail channel to connect and collaborate with retailers, driving improvements and strengthening this important relationship.
"The P2 workshops provide a valuable forum to connect with great retailers, learn from them about their real-world business challenges and opportunities, and how to be the best supplier partner we can. Best 2-day investment in any specialty-bike focused business today," states Rob Kaplan, Head of Sales & Marketing at Bulls Bikes USA
Registration is open to all Specialty Bicycle Retailers and Industry Suppliers seeking to drive retail success through collaboration and operational performance. Now is the time of year to work on your business instead of in it.
Click below to learn more and register
https://nbda.com/events/#!event/2026/2/3/nbda-p2-workshop-at-cabda-midwest
The National Bicycle Dealers Association (NBDA) is the bicycle industry retailer association formed in 1946, representing and empowering specialty bicycle dealers in North America through education, communications, research, advocacy, member discount programs, and promotional opportunities. Some of its programs include Profitability Project (P2), a mastermind group for bicycle shop owners and the Bicycle Retailer Excellence Awards credentialing program.
NBDA member benefits include credit card processing and POS discounts, programs, access to an online dealers' forum, educational webinars, and virtual member peer to peer learning events. The NBDA additionally offers member savings with association members on software, communication and website service providers. Annual dues are $250 for retailers; $195 for mobile bike shops; $129 for Individuals; $999 for companies associated with the bicycle industry with over $500,000 per year in sales; and $699 for smaller companies and industry sales representatives.
