(Santa Fe, NM – Dec 17, 2025) — Leading technical products supplier BTI is excited to announce several important leadership additions and territory expansions, featuring both new faces and familiar industry names.
Industry veteran Tony Ballantine has joined BTI as National Sales Manager. A New Mexico native, Tony began his bicycle-industry career wrenching in shops during college before launching into a professional path as a Territory Manager for Raleigh Bicycles. There, he developed a deep understanding of retailer needs and daily sales-floor realities. For the past 17 years, Tony has served as Magura's Director of Sales and Marketing for the Americas. "BTI is a perfect example of what the bicycle industry is to me: like-minded people who aren't afraid to get their hands dirty and who live and breathe bicycles," Tony said. "I'm thrilled to be working with a company I've admired since the beginning."
Jesse Moran returns to his role as BTI's Territory Representative for Utah and Idaho. After several years serving as BTI's Sales Manager, Jesse brings his extensive BTI operational insight to his retail partners. His strong relationships with BTI suppliers also make him a key resource for product and brand knowledge. "I couldn't be more proud of the work the BTI team accomplished over the past several years," Jesse said. "BTI has the best technical distribution catalog in the business, and I'm excited to share that resource with dealers in the Mountain West."
Seasoned territory manager Tyler Anderson continues to represent BTI in Colorado through his agency, Pinetop Sales—which now includes Jesse Moran as well. Tyler is widely respected by dealers and has proven himself a trusted advisor to his accounts. "I've always felt a connection with the company," Tyler noted. "BTI embodies the true bicycle-industry spirit where the bike shop, the product, and the rider all matter." Tyler also mentioned the conveniece of one-day shipping to the majority of his accounts.
Tony Wagster joins BTI to open a new territory covering North Carolina and South Carolina. For many accounts in the region, he represents their first in-person contact from BTI. With 30 years of experience representing parts suppliers, Wagster brings exceptional relationships and regional expertise.
"The company's core value, 'Take Care of Each Other,' resonates deeply with me," he said. "We serve our co-workers, customers, vendors, and community like our future depends on it. It's like the customer-is-always-right motto—on steroids."
On the inside team, well-known phone presence Jake Inman has been promoted to Inside Sales Manager. Over his 10-year tenure—and as a co-owner—Jake has strengthened BTI's customer relationships and championed exceptional dealer experience. He is now seeking a personable, outgoing Inside Sales Representative to join the team. Interested candidates can learn more at bti-usa.com/public/careers.
--------------------
About BTI Bicycle Technologies International, based in Santa Fe, NM and Reno-Sparks, NV has been a distributor of technical cycling products and accessories since 1993. Offering over 25,000+ items and 400 brands to choose from, BTI supplies bike dealers with a wide variety of components, tools and staple items necessary to successfully run a profitable independent bicycle shop. In 2021 BTI restructured as an Employee Ownership Trust giving its staff a financial stake in the success of the company. See www.bti-usa.com
