New leadership appointment set to drive the future of Industry Nine’s global business strategy
November 6, 2025 - Asheville, NC
Industry Nine’s founder and owner, Clint Spiegel, has announced the formal appointment of Dustin Adams to assume executive leadership responsibilities and continue to chart the company’s path forward following the acquisition of We Are One Composites in June of this year. Adams’ new role was officially announced to internal employees on October 23, 2025.
“I am honoured to be leading I9 and our family of companies into the next chapter of business. Our deep history in North American Manufacturing has established roots that position us better than anyone else in the industry today. With the recent acquisition of We Are One, Industry Nine will be the only brand to have full control and ownership of its wheel business in the USA.”- Dustin Adams
Adams founded We Are One in 2017, developing advanced composite manufacturing capabilities and renowned for their handmade carbon rim offerings. Since the company’s merger with Industry Nine, he has served as a strategic leader and decision-maker in collaborative efforts to unite business locations, processes, and staff toward a unified vision.
“Our company, like many in the cycling world, has experienced a decrease in vitality. We have to change in major ways to return to that vitality. I view this as war, and I plan to execute a war plan. That means driving more investment towards change and the things I am best at implementing. I intend to come up with new and creative solutions for anything we work towards, using my skills in design,manufacturing, and factory development. I am sick of anemic results. Dustin is the best person I can imagine, willing to drive change and capable of implementing that change to return us to true vitality.”
- Clint Spiegel
The appointment serves as a logistical step to further leverage operating facilities in Canada, USA, and Spain, creating full control of the production architecture across design, engineering, machining and manufacturing, creating supply chain stability and cost controls to ensure customers receive increased value and prices remain competitive.
“We have a great culture and passionate employees across three strategic locations. The power of our team and abilities enables us to take brave steps forward. I am here to focus that power in the most meaningful way possible and make the largest impact that we can."- Dustin Adams
About Industry Nine:
Industry Nine is a leader in precision-engineered cycling components, renowned for its commitment to North American manufacturing and innovation. Headquartered in Asheville, NC, with additional offices in Kamloops, BC and Spain, Industry Nine designs and manufactures high-performance hubs, wheels, and other cycling components worldwide. By combining cutting-edge technology with rider-driven development, Industry Nine delivers products that set the standard for quality, performance, and reliability.
About We Are One Composites:
We Are One Composites is a Canadian manufacturer of carbon fibre mountain bikes, handlebars, stems, rims, and wheels based in Kamloops, British Columbia. The company was founded in 2017 by former professional downhill mountain bike racer and two-time Canadian National Champion Dustin Adams. All of the company's products are manufactured in-house — from design to assembly.
