Hosted annually by PeopleForBikes, the BLC brings together senior executives, policy experts, innovators, and the most influential voices from within and beyond the global bicycle industry for three days of learning, collaboration, and strategic action. Attendees can expect a robust lineup of keynote presentations, data-driven sessions, and peer-to-peer discussions focused on sharing insights and tackling the most pressing issues facing the bike industry.
In a year defined by trade uncertainty, shifting consumer trends, and new opportunities for growth, the 2026 BLC will center on enduring leadership and collective solutions to strengthen the business of bikes and chart a more connected, sustainable future for the industry.
"We're thrilled to announce Chip Conley as our first keynote speaker," said Jose Maldonado, PeopleForBikes' chief marketing officer. "His insights on leadership, renewal, and navigating disruption arrive at the perfect time as our industry adapts to new market realities and potential for growth."
BLC Keynote Highlight: Chip Conley | Leadership Lessons for a Changing World
As Airbnb's former head of global hospitality and strategy, Chip Conley helped guide one of the most disruptive companies of the last decade from a bold startup to a global brand that redefined an industry. Drawing from that experience, Conley will explore how leaders can thrive through rapid change — blending data with empathy, innovation with stability, and growth with purpose.
Conley's session will challenge attendees to think differently about how they lead teams, navigate transformation, and build cultures that adapt fast and stay human.
What to Expect at the 2026 BLC
Industry Insights and Data Forecasts
Explore the current and forecasted state of the global bike industry through exclusive data and market analyses that inform better business decisions.
Leadership Lessons and Inspiration
Hear from founders, CEOs, athletes, and innovators offering new perspectives on leadership, brand strategy, and staying resilient in a time of constant change.
Policy, Regulation, and Advocacy
Engage in honest discussions around tariffs, regulatory uncertainty, and emerging legislation impacting the bike industry at every level, and learn how PeopleForBikes is addressing these issues head-on to serve the needs of its members.
Networking and Experiences
Connect with peers and partners through curated networking events, group rides along Southern California's scenic coastline, and memorable dining experiences that celebrate the region's world-class hospitality.
Registration Details
Registration for the 2026 Bicycle Leadership Conference is now open at bicycleleadershipconference.org. Early bird pricing is available through December 12, 2025. Don't miss your opportunity to join the global community of bike industry leaders shaping the conversations that define our collective future.
About PeopleForBikes
PeopleForBikes is a national bicycle advocacy nonprofit and the U.S. bicycle industry's trade association representing more than 340 bicycle industry supplier members and nearly 1.4 million individual supporters. Through our three areas of influence — infrastructure, policy, and participation — we accelerate the construction of safe, fun, and connected places to bike, advance pro-bike and pro-bike-business legislation; and reduce barriers to welcome more people to the joys of riding a bike. Our goal: become the best place in the world to ride a bike. Join us at peopleforbikes.org and donate to support our work.
