BREVARD, NORTH CAROLINA – NOVEMBER 6, 2025 — MTB Skills Factory proudly announces that its owner, Josh Whitmore, has achieved the highly coveted Level 4 Coaching Certification, a mark of excellence that distinguishes him among an elite group of mountain bike coaches globally. With Josh's new certification, MTB Skills Factory now stands as the only company in the United States with two Level 4 certified coaches, alongside fellow coach Kristian Jackson.
The Level 4 Certification represents the pinnacle of mountain bike education, offered by the Global Mountain Bike Coaching (GSMBC) program. It's the gold standard in mountain bike coaching excellence and a true testament to superior riding capabilities. Achieving this most advanced milestone demands mastery and advanced skills over some of the most challenging expert terrain, alongside providing outstanding coaching expertise to help elite riders reach their full potential.
For Josh, reaching this prestigious milestone has been a journey fueled by his "Big Hairy Audacious Goal" (BHAG)—a concept of visionary targets outlined by Jim Collins and Jerry Porras in "Built to Last. "When I found out I had passed all assessments for the Level 4 certification, a sense of relief and pride washed over me," shares Josh. "This journey taught me invaluable lessons about perseverance, focusing on the process, and the critical role of community support in achieving audacious dreams. It's not just about becoming a better coach or rider—it's about embracing the journey itself."
Starting more than 25 years ago, Josh's journey to excellence is one of relentless dedication. Emphasizing strengths while learning from occasional setbacks—"failing forward," as he passionately describes— has been instrumental in his path to success.
According to Whitney Houck, Senior Coach at MTB Skills Factory, "Josh's phenomenal achievement is a testament to his diligence, passion, and unwavering commitment to the sport. He sets high goals and works tirelessly to achieve them. We could not be prouder and more excited about the wealth of knowledge and inspiration he brings to our community."
Based in Brevard, North Carolina, MTB Skills Factory leverages a prime location for mountain biking. Western North Carolina is famous for its year-round biking conditions and a wide variety of trails, from rugged single-track routes to smooth and flowy bike parks. The Blue Ridge mountains, the largest on the East Coast, offer thrilling descents with up to 4,000 feet of elevation loss. In addition to biking, the region boasts a vibrant recreation tourism economy, offering visitors numerous activities to enjoy off the trails.
Josh's Level 4 certification will further enhance the coaching services offered at MTB Skills Factory. His mission is to inspire others to pursue their own audacious goals. MTB Skills Factory provides a wide range of services, including private lessons, group clinics for all skill levels, and Guided Rides, Shuttles, and Fitness Coaching. Whether you're gearing up for your first ride or fine-tuning for a major race, Josh and his team are dedicated to supporting your journey.
Curious to learn more? Visit www.mtbskillsfactory.com and don't miss tuning into the GSMBC podcast and "Donuts and Bikes".
About MTB Skills Factory: MTB Skills Factory is committed to offering high-quality mountain biking coaching and guided rides in the scenic mountains of Western North Carolina. We help riders of every skill level enhance their abilities, boost their confidence, and increase their enjoyment of mountain biking. With innovative programs, tours, clinics, and camps led by expert coaches, we aim to cultivate a vibrant mountain biking community. Discover more and make your booking today as www.mtbskillsfactory.com.
