FORT COLLINS, Colo., (November 3, 2025) – Niner Bikes, a pioneer in mountain & gravel biking, announces Armando "Mondo" Aguilera as Brand Manager.
As Niner Brand Manager, Aguilera will oversee and execute projects that bring the Niner brand to life. Responsible for driving operational excellence, he will ensure coordination between product, sales, and marketing; keeping teams aligned on priorities to deliver products that elevate rider experience.
Aguilera is one of the longest-running Niner employees beginning his tenure in Operations in February 2012. Notably Mondo was in charge of packing the original garage-sized Niner office and shipping the contents to Fort Collins. He moved to the Sales team in 2013 as the Factory Sales & Demo rep for Northwest territory, became National Sales Manager in 2018, and most recently International & Western Sales Manager.
"Just call me Elmer," jokes Aguilera, "I look forward to being the glue that unites our departments and driving the future of our Niner Bikes family."
SVP Specialty Sales, Jeff Weiss, added, "Mondo really radiates that Niner ethos and is a true champion of the brand. He really believes in the mission and I've no doubt he's the right guy at the right time."
Niner Bikes currently offers mountain, gravel, and eMTB models, and is sold in over 40 countries. Niner plans to release several new models in 2026, continuing their legacy of pushing industry standards and creating bikes that make you want to Pedal, Damn It.
About Niner Bikes
Since 2005 Niner has been committed to impeccable designs, exquisite ride quality, 29ers, and dirt. Off-road bikes are our one true love. We spend our days inspiring others to Pedal, Damn It. United Wheels Inc. is the global holding company of Niner Bikes, acquiring the brand in 2018.
