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Continental Expands OEM Partnership with Rose Bikes: Terra Adventure Tires Now Featured Across Majority of Backroad Gravel Bike Range

Published October 21, 2025

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TUESDAY 21ST OCTOBER 2025. Hannover, Germany: Continental is pleased to announce the expansion of its OEM partnership with Rose Bikes, one of Germany's most respected and innovative bicycle manufacturers. This extended collaboration strengthens Continental's presence across Rose's gravel segment, with four out of five new Backroad models now specified with Continental's premium Terra Adventure tires.

The 2026 Rose Backroad lineup includes a range of adventure-oriented gravel bikes designed for riders who demand comfort, stability and control on mixed terrain. Continental Terra Adventure tires will be featured on key models including the Backroad GRX 820, Backroad Apex AXS, Backroad GRX RX825 Di2 and Backroad Force AXS.

Engineered for versatility, the Terra Adventure delivers exceptional grip, durability, and rolling efficiency, making it ideal for modern gravel riding where surfaces and conditions can change at every turn.

“Expanding our partnership with Rose is a fantastic milestone for both brands,” said Karsten Jacke, Global Head of OE Sales at Continental“By equipping these bikes with Continental tires from day one, riders get the complete package - a bike that’s reliable, comfortable, and ready for any ride as it leaves the shop floor.”

This latest move builds on an established partnership between the two brands. Continental already supplies Rose Bikes with top-tier tires across several other experiences:

  • Xynotal tires for the Grand Control short-travel trail bike and the Bonero hardtail.
  • Kryptotal tires on the versatile Root Miller all-round trail bike.
  • The iconic Grand Prix 5000 road tires, trusted by enthusiasts worldwide, on Rose’s Reveal endurance road bike.

By expanding Continental’s tire technology into Rose’s gravel segment, the two brands continue to deliver premium solutions for every type of rider, from road and gravel to trail and enduro.

The updated Rose Backroad models featuring Continental Terra Adventure tires will be available through Rose’s retail and online network.