Q’s flagship winter industry event aims to reignite the industry — encouraging engagement, connection, and growth for 2026 and beyond.
Minneapolis, MN (October 7, 2025) - Quality Bicycle Products (Q), the leading North America-based bicycle parts distributor and brand manufacturer, is excited to announce the return of its industry event, Frostbike. Taking place February 26–28, 2026, at Q headquarters in Minneapolis, Frostbike is back after a four-year hiatus, bolder and more intentional than ever, with the powerful theme Take the Lane.
A long-standing winter highlight for the bike industry, Frostbike 2026, presented by Continental, will reconnect hundreds of Q retailers, supplier brands, and thought leaders from across North America through a product expo, meaningful education sessions, and authentic peer-to-peer connections.
The theme Take the Lane empowers and calls on all members of the bike industry—retailers, suppliers, nonprofits, Q staff, and beyond—to step up, show up, and engage with the challenges and opportunities of a rapidly evolving market. Rooted in cycling safety, “taking the lane” is a move riders make to assert their presence on the road, placing themselves visibly in the center to navigate complex or hazardous environments. Applied more broadly, it’s about leadership, boundaries, and confronting change head-on.
Please visit frostbike.com for more information.
