2 June 2025, Friedrichshafen, Germany — Carbovation Inc., the holding company of Tune, the German brand of lightweight wheels, parts, and components, has announced a distribution partnership with Bicycle Technologies International (BTI), effective immediately.
Under the agreement, BTI will sell and distribute all Tune parts and accessories through independent sales agents across the United States. This agreement ensures that dealers will have access to parts and accessories nationwide, efficiently and cost-effectively.
Matthias Wissler, Sales Director of Carbovation Inc.: "The appointment of BTI allows the sales team to focus on selling wheelsets and growing its dealer network across the USA, delivering parts and accessories to most dealers with next-day service. BTI has the technical expertise and product knowledge to service dealers efficiently and in a cost-effective way."
Tune currently sells the Micro and Nano hubs paired with Reserve rims, and will release new Tune Yokto wheelsets in July 2025, featuring Tune rims.
"This partnership marks a significant step forward in expanding Tune's presence in the US market," said Riley Holmes, General Manager BTI, "ensuring that shops across the country have faster, easier access to Tune's high-performance components—backed by BTI's knowledgeable service and support."
Dealers can establish a wholesale account with BTI by sending an email to accounts@bti-usa.com
Dealers wishing to stock Tune wheels can email c.steyn@carbovation.com
Limited independent sales rep opportunities are available for Tune in the United States. Independent sales reps can contact c.steyn@carbovation.com for more details.
