Vista, California – 14. May 2025 — Haro Bikes, the legendary brand that helped shape the action sports movement of the 1980s, is accelerating its European growth strategy with the appointment of Christoph Kronenberg as Sales Director Europe.
Bringing over 20 years of experience in the cycling industry, Kronenberg has held senior positions at respected brands such as 3T Bike, Bianchi Bicycles, and his own venture, BCP Bikes. Most recently, as Country and Sales Manager DACH for 3T, he led strategic market development, customer engagement, and event operations across the German-speaking region. At Bianchi, he was instrumental in expanding the brand's presence in Germany.
Kronenberg is widely recognized for his deep market knowledge, extensive industry network, and a leadership style focused on results and brand-building. His passion for cycling, combined with a strong commercial background, makes him the ideal fit to lead Haro's next phase of growth in Europe.
"I am proud to have Christoph joining Haro and the awesome team around it. As we now offer a full line, with bikes with the best opening price points to high-end bikes in both MTB and road bikes, including the Rivette, which is winning races already. We are thrilled to have Christoph on our team, pushing the brand forward."
— Lars Hjort, Global Sales Manager, Haro Bikes
Kronenberg adds: "Haro is an iconic name with a powerful legacy in BMX and mountain biking. I'm excited to join a brand that stands for innovation and authenticity, and I look forward to working with the team to elevate our presence across Europe."
This strategic hire underscores Haro's commitment to expanding its footprint in the European market by delivering rider-focused design, performance, and service — all while honoring the brand's storied heritage.
About HARO Bikes
Known for pioneering the birth of the freestyle movement in the early 80s, HARO Bikes quickly developed into a global presence with storied roots in its competitive cycling DNA. Today HARO embarks on a new journey forward, one focused on cutting-edge development and industry-leading design, producing bikes designed by riders for riders who want something innovative, progressive and a step above.
