Irvine, CA – The National Bicycle Dealers Association (NBDA) is proud to announce the release of the 2025 NBDA Service Survey Report, a comprehensive study providing powerful, actionable insights into the service departments of Speciality Bicycle Retailers across North America.
Conducted in February 2025 with input from over 150 specialty retailers, this survey represents the most robust data collection effort to date specifically focused on bicycle and e-bike services, operational efficiencies, staffing models, and profitability strategies within service departments.
"The service center remains one of the most critical and opportunity-rich areas of the modern bicycle shop," said Heather Mason, NBDA Executive Director. "Having access to real, comparable data empowers specialty bicycle retailers to make informed decisions based on what their peers are doing. The insights found in this report can guide businesses in spotting trends, improving systems, and ultimately boosting profitability."
The 2025 Service Survey delves into how shops staff and manage their service teams, what types of services are driving revenue, how shops are handling e-bike repairs, and how service operations are evolving in response to market demands. Retailers will walk away with a clearer picture of:
● Average labor rates and pricing trends
● Service sales as a percentage of overall revenue
● Common staffing structures and wages
● E-bike service practices and charging strategies
● Workflow efficiency benchmarks
● Service center layout and organization strategies
The report is now available on the NBDA website store.
● Cost: $49 for NBDA members | $199 for non-members
● Free to participating retailers who submitted data during the survey period
Retailers who want to benchmark their business, identify opportunities for growth, and stay aligned with industry best practices are encouraged to download the report today.
Visit www.nbda.com to purchase the 2025 Service Survey Report and start optimizing your service department for success.
About the National Bicycle Dealers Association (NBDA):
The NBDA is a non-profit organization dedicated to supporting and promoting independent bicycle dealers. Through various initiatives, education programs, and networking opportunities, the NBDA strives to elevate the bicycle retail industry and empower dealers for long-term success. For more information about the NBDA and its initiatives, please visit www.nbda.com.
