April 24, 2025
Philadelphia, PA — BikeCo, a leading innovator in cycling products and services, proudly announces three new additions to its team and two strategic promotions to support continued growth across operations, retail, and customer experience.
New Hires
Alberto Garcia joins BikeCo as Operations Manager, bringing robust experience in logistics and workforce management. Garcia will oversee warehouse operations across New Jersey, California, and Canada, enhancing the company's service and fulfillment capabilities.
Roland Burns, co-founder of the iconic R.E.Load Baggage brand, has been appointed Retail Manager to lead the company's first-ever showroom opening at its
Philadelphia headquarters. With nearly three decades of retail and product design experience, Burns is poised to deliver a premier in-person shopping experience for riders.
David Zeigler, a veteran of the bike and outdoor retail industries, steps into the role of Customer & Tech Services Representative. Zeigler will provide expert technical
support and solutions for BikeCo's nationwide network of dealers and customers.
Internal Promotions
Jacob Clark has been promoted to Warranty & Customer Service Manager, where he will lead the enhancement of BikeCo's post-purchase support and customer engagement.
Brandon Tuma now serves as E-commerce Operations Manager, spearheading the optimization of BikeCo's digital platforms, including Product Information Management (PIM) and Digital Asset Management (DAM).
"These talented individuals reflect our deep commitment to operational excellence and rider satisfaction," said Frank Zimmer, BikeCo CEO. "As we grow, we're investing in people who understand both the business and the passion behind every ride."
About BikeCo
BikeCo is a rider-first cycling company dedicated to designing, building, and distributing great riding bikes and gear that support every kind of rider—from daily commuters to elite racers. With a focus on rider's needs and customer service, BikeCo partners with leading brands and retailers across North America and beyond. Headquartered in Philadelphia, PA, the company operates multiple warehouses and maintains a growing team of passionate
cycling professionals committed to making every ride better.
For more information, visit thebikeco.com.
