Highway 2 is proud to welcome Jamie DeVita back to the team as the new Territory Manager for the Central Region. With 25 years of cycling industry experience, Jamie brings an unparalleled expertise, a passion for the industry, and a proven history of delivering exceptional results.
Jamie was a founding partner of Premier Cycling Group (2014–2021), representing industry-leading brands such as SRAM, Pinarello, Pivot, and H2's own brands. His career also includes serving as a SRAM Field Guide for South Texas and later advancing to Field Guide Manager for the Southeast region, overseeing key markets across 10 states. During this time, Jamie excelled in coaching teams, curating best-in-class retail and customer experiences, and driving retailer and customer education initiatives.
Known for his outstanding relationship-building skills, Jamie's return to Highway 2 marks a significant addition to our team. In his new role, Jamie will focus on strengthening dealer partnerships, driving sales, and supporting the growth of our brands, including Selle Royal, Fizik, Crankbrothers, Brooks England, and Knog, across the Central Region.
"I am thrilled to work again with H2 and contribute to a team of skilled and passionate industry professionals," said Jamie DeVita. "I look forward to serving our communities and sharing the inspiring history and products of Selle Royal, Fizik, Crankbrothers, Brooks England, and Knog."
Please join us in welcoming Jamie back to the Highway 2 family. We are excited about the expertise, leadership, and passion he brings to this role and look forward to all he will achieve in the Central Region.
