Irvine, CA – February 4th, 2025 – The National Bicycle Dealers Association (NBDA) is excited to announce the launch of the 2025 Service Survey, a comprehensive industry study designed to analyze service center practices among specialty bicycle retailers. This groundbreaking survey aims to provide valuable insights that will help retailers enhance operational efficiencies, maximize service profitability, and improve customer experiences.
Why Participate?
Service is a key revenue stream for bicycle retailers, offering a tremendous opportunity to increase gross margins while strengthening customer relationships. This survey will deliver an in-depth comparative analysis, allowing retailers to benchmark their service operations against industry standards and identify areas for improvement.
Key Focus Areas Include:
- Service operational efficiencies
- Menu and pricing strategies
- Personnel, certifications, and training
- Service layout and setup
- Customer intake and communication best practices
Survey Details:
- Estimated Completion Time: Approximately 50 minutes
- Submission Deadline: February 20, 2025
- Cost: The final report will be available for $199 for non-members and $49 for NBDA
- members. Retailers who submit data will receive the report for free.
NBDA President Heather Mason on the Importance of Service Optimization: "Service is a tremendous opportunity for retailers to maximize customer experience while increasing gross margin. Having a comparative guide to what other retailers are doing allows us to find opportunities for the industry in general and for each specific retailer in their own practices."
How to Participate:
Participation is exclusive to NBDA members. Non-members are encouraged to join the NBDA at a special annual rate of $150 (a $100 savings) using the promo code 'signmeup' to gain access to this invaluable industry resource.
The NBDA 2025 Service Survey is the first of its kind, providing specialty bicycle retailers with actionable insights to elevate their service operations. Don't miss this opportunity to contribute to industry growth and optimize your shop's success. Complete the survey today!
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About the National Bicycle Dealers Association (NBDA):
The NBDA is a non-profit organization dedicated to supporting and promoting independent bicycle dealers. Through various initiatives, education programs, and networking opportunities, the NBDA strives to elevate the bicycle retail industry and empower dealers for long-term success. For more information about the NBDA and its initiatives, please visit www.nbda.com.
