Brembate, Italy – January 28 – Vittoria S.p.A announces the appointment of Christopher Zigmont to the role of Marketing & D2C Director, North America. Based in Bentonville, AR, at the company's North American headquarters Mr. Zigmont fills this new position to drive marketing strategy and execution for the North American marketplace, along with the management of Vittoria's Direct-to-Consumer efforts.
"Chris brings a wealth of experience and a proven track record in the cycling industry, making him an invaluable addition to the Vittoria team. His passion for innovation and sustainability, combined with his deep understanding of marketing and the cycling community, will help us unlock new opportunities and strengthen our presence in North America. We are excited to welcome him on board and look forward to the impact he will make, both within the team and across the broader cycling world," commented Vanessa ten Hoff, Chief Innovation & Marketing Officer of Vittoria.
Mr. Zigmont is a veteran marketer within cycling, bringing the wisdom and insights earned in the service of brands such as SRAM, Mavic, and Shift Active Media. With his expertise, Vittoria aims to accelerate its growth in the region while advancing its public-facing objectives in innovation, sustainability, and community impact.
"It's humbling to join the ranks of such a storied brand and thrilling to work with a team whose values in people, sustainability, and cycling performance are so completely aligned with mine," said Mr. Zigmont.
Company Profile
Vittoria, the world's leading brand in performance bicycle tires and accessories, is fuelled by a passion for cycling that resonates with cyclists worldwide. Celebrated for its groundbreaking graphene-enhanced compounds, advanced cotton and nylon casings, and innovative tire inserts, Vittoria consistently sets the benchmark for excellence. Today, the company is also setting a new standard in sustainability. From its cutting-edge facilities in Thailand, Vittoria delivers top-tier products to cycling enthusiasts across the globe through its subsidiaries in Asia, Europe, and North America. With unrivalled research and development capabilities, Vittoria is committed to creating bicycle tire systems that meet diverse performance demands, whether for road, gravel, MTB, or urban cycling. Discover more at vittoria.com.
