The National Bicycle Dealers Association (NBDA) is excited to announce the release of its highly anticipated 2024 Consumer Research Report, a detailed resource offering unparalleled insights into consumer behavior, preferences, and trends in the cycling industry. This comprehensive study, which features in-depth data, analysis, charts, and actionable recommendations, is now available to help industry stakeholders make informed decisions and adapt to evolving market dynamics.
The final report provides an in-depth look at consumer demographics, the brands they purchase, retail sources, price points, and the accompanying accessories they’ve chosen over the past two years. It also offers projections on future consumer spending within the cycling market.
Key Study Highlights Include:
- Cyclist Segments: Identification and behavior of key segments in today’s market.
- Buying Patterns: Insights into how segments purchase and interact with independent bicycle dealers (IBDs).
- Channel Shifts: Analysis of evolving buying channels and their significance.
- Behavioral Trends: Changes in bicycle buying habits and their potential long-term impact.
- Opportunities: Key areas for capitalizing on shifts in consumer preferences.
- New Cyclist Potential: Examination of the significance and sustainability of the new cyclist segment.
- Critical Buying Factors: Top factors influencing each segment’s purchasing decisions.
- Brand Performance: Evaluation of brand performance across segments and actionable messaging strategies.
NBDA President Heather Mason shared her thoughts on the importance of the report:
"We are thrilled to provide this level of insight to our industry. The 2024 Consumer Research Report equips retailers, suppliers, and stakeholders with the critical information needed to understand our customers better, adapt to their needs, and grow our businesses. By aligning our strategies with this data, we can ensure a stronger future for the cycling community."
Availability and Pricing
The 2024 Consumer Research Report is free for NBDA members and available for $199 to non-members on the NBDA website.
Special Thanks
The NBDA extends its gratitude to retailers and suppliers who supported this initiative by circulating the survey and encouraging participation. Together, we can elevate the cycling industry, enhance the rider experience, and ensure a thriving cycling community.
For more information and to purchase the report, visitNBDA.com.
