Pioneering Off-road Brand from Spain Sees Opportunity in 2025 as Market Evolves
(Boulder, CO – Jan 7, 2024) - Mondraker Bicycles, the pioneering brand from Alicante, Spain known for leading the evolution of MTB frame design and e-MTB performance, has concluded a
successful first full year in the US market and sees very positive signs for growth in 2025.
"2024 was a clear success for Mondraker USA. We've established an impressive roster of dealers that continues to grow including several of the most highly regarded US IBD accounts, launched
three completely new e-MTB model platforms plus a new gravel model, and built a strong presence in Boulder," said Mondraker USA General Manager, Chris Bogue. "As we head into
2025, our revenue and brand awareness are growing at a healthy pace, and I feel very optimistic about our potential. With a complete lineup of leading-edge mountain, gravel and e-
MTB's we see opportunity for dealers ready to capitalize on the power of a new IBD-focused brand as the market shifts and the growth potential of e-bikes leads the way forward."
The Mondraker USA office in Boulder, Colorado serves as the hub for Customer Service, Technical Service, Marketing and Sales Management in the US market, and the company has
been actively building a presence in Colorado since January 2024. Beyond hosting dealers for sales and marketing events at its headquarters, Mondraker USA is also supporting both the BMA
(Boulder Mountain Bike Alliance) and COMBA (Colorado Mountain Bike Association) with fundraising efforts contributing to more than $30,000 in recent campaigns. And with the start of
the 2025 year, Mondraker USA has joined People for Bikes as a supporting member, with a goal to support PFB's legislative work and enhance opportunity for riders across the USA.
"2024 was great for us", said Eric Richter, Marketing Director for Mondraker USA. "On top of an amazing debut season for the Mondraker Factory Racing team, we served nearly 1,000 riders at
marquee demo events around the US and got so much positive feedback from consumers. The launches for the Mondraker Arid, Dune, Sly and Crafty helped to solidify our brand here,
boosting sales numbers and our dealer base. We're so grateful to the reps, retailer partners and company leadership in Alicante for making the investment to bring this brand to life in the USA.
2025 is going to be incredible."
For more information on Mondraker USA, contact usa@mondraker.com
