DAYTON, Ohio, (December 10, 2024) – United Wheels (UW), the parent company of Huffy, Niner, Batch and Buzz Bicycles, today announced the appointment of Chris King as the company's new vice president of brand and direct-to-consumer (DTC) marketing. With more than 25 years of experience, King will oversee brand and DTC marketing for United Wheels, driving brand awareness and consumer engagement across the portfolio.
In his new role King will be responsible for the development and execution of a comprehensive marketing strategy to enhance brand perception, drive demand and expand DTC performance. He will work closely with cross-functional teams, including product development and sales, to ensure a cohesive experience across all touchpoints.
"We are excited that Chris is joining United Wheels and look forward to the fresh perspective he will bring to our portfolio of brands," said Bruno Maier, President and CEO of United Wheels. "Chris' personal affinity for staying active as a surfer, snowboarder, martial artist, hiker and biker, mixed with his proven track record of elevating global brands and expertise in strategic marketing will help us achieve our business and growth goals."
King joins United Wheels from Origin USA where he was head of brand marketing and strategy. Prior to Origin he was founder and brand strategist for Ocean Park l/a/s, vice president of client marketing solutions for J.D. Power and senior marketing executive at Creative Arts Agency, among others.
For more information visit, like and follow United Wheels brands online:
Huffy: www.huffy.com, Facebook, X, Instagram, and YouTube
Buzz Bicycles: www.buzzbicycles.com, Facebook, X, and Instagram
Niner: www.ninerbikes.com, Facebook, X, Instagram, Threads, and YouTube
Batch: www.batchbicycles.com, Instagram
About United Wheels Inc.
United Wheels is a global holding company of outdoor brands including Huffy, Buzz E-Bikes, Niner Bikes, and Batch Bicycles. UWI brands are sold at thousands of retail locations shipping five million bicycles annually throughout the U.S. and more than fifty countries internationally. UWI products are known for durability, innovation, comfort, and style for every member of the family. For more information, visit www.unitedwheels.com.
