BOULDER, COLO. (October 24, 2024) — Ultra-endurance athlete, bestselling author, and podcast host Rich Roll will be a keynote speaker at the 2025 Bicycle Leadership Conference (BLC), hosted by PeopleForBikes. The conference unites C-suite executives, senior leaders, and decision-makers to shape the future of the bike industry. The 2025 BLC returns to Tucson, Arizona, from March 18-20 — registration is open now.
Register for the 2025 Bicycle Leadership Conference at bicycleleadershipconference.org.
In his top-rated "Rich Roll Podcast," Rich Roll explores healthy living, mindfulness, and personal transformation. Once leading an unhealthy lifestyle, Roll transformed his life at the age of 40, adopting a plant-based diet and becoming an icon of endurance sports. He is renowned for completing multiple Ironman triathlons and the EPIC5 Challenge — five Ironman-distance triathlons on five Hawaiian islands in under a week.
In addition to his athletic accomplishments, Rich Roll is a passionate advocate for sustainable living, environmental stewardship, and mental wellness. His message of perseverance, growth, and the potential of human capability aligns perfectly with the spirit of the BLC, where innovation and leadership in the bike industry take center stage.
"We couldn't be more excited to welcome Rich Roll as a keynote speaker for the 2025 Bicycle Leadership Conference," said PeopleForBikes President and CEO Jenn Dice. "Rich's journey of personal transformation and becoming a world-class endurance athlete and thought leader will inspire and challenge our audience of bike industry professionals, brands, and advocates."
This year's conference focuses on the future of the bike industry, with topics ranging from leveraging data to make better business decisions to the potential of domestic manufacturing to the power of female athletes in growing the sport.
What to Expect at the 2025 BLC:
Inspirational Keynotes
A dynamic mix of speakers will dive into the intersection of cycling and culture and unpack opportunities to capitalize on innovation in bicycling, including positioning bikes at the center of the growing health and wellness movement.
Innovative Leadership Lessons
Top industry voices will share how they developed their leadership style to adapt to an evolving industry landscape. Hear how you can remain agile and future-proof your business practices to welcome new riders and new customers.
Engaging Peer-to-Peer Discussions
Subject matter experts will address pressing questions from the industry around what data insights can tell us about the bike market, the current and future state of domestic manufacturing, the intersection of sustainability and inclusion, and how the developing regulatory environment could affect your business.
Outside of the conference room, attendees will get a taste of the Southwest with curated dining experiences highlighting Tucson's world-renowned food scene during numerous happy hours and dinners. They'll also have the chance to connect with fellow industry leaders over daily guided group rides exploring the Sonoran Desert across road, mountain, and gravel.
Registration Details
Registration for the 2025 Bicycle Leadership Conference is now open. Early bird pricing is available until December 16, 2024. Don't miss your chance to be part of the conversations moving our industry forward alongside numerous opportunities to network with the best and brightest minds from across industry, only at the 2025 Bicycle Leadership Conference.
Register for the 2025 Bicycle Leadership Conference today at bicycleleadershipconference.org.
About PeopleForBikes
PeopleForBikes is the U.S. bicycle industry's trade association and a national advocacy nonprofit representing more than 325 bicycle industry supplier members and nearly 1.4 million individuals. Through our three areas of influence — infrastructure, policy, and participation — we accelerate the construction of safe, fun, and connected places to bike; advance pro-bike and pro-bike-business legislation; and reduce barriers to access and welcome more people to the joys of riding a bike. Our goal: Become the best place to ride a bike in the world. Join us at PeopleForBikes.org.
