CINCINNATI, Ohio, (October 28, 2024) – HOIST® is thrilled to welcome Gerry David as the new chairman of the board of directors. With over 40 years in the consumer products, manufacturing and high-tech industries, David brings his extensive experience and a proven record of driving sustainable growth to HOIST.
A solutions-focused senior executive and entrepreneur, David has led significant growth for both public and private companies across 72 countries. As the CEO of Celsius Holdings, Gerry led the turnaround of the company which was on the verge of going out of business, resulting in one of the greatest business success stories. Notably, he was honored as "The Leader" in the CEO of the Year category at the 2016 CEO World Awards during his time at Celsius.
"I'm excited to join HOIST at such a dynamic time," said David. "As consumers increasingly prioritize hydration and health benefits, HOIST is in a unique position to deliver just that. HOIST's affiliation with the U.S. Military, being one of three electrolyte sources approved for use by the U.S. Department of Defense, sets them apart in the hydration market. I look forward to leveraging this aspect of HOIST to uncover new growth opportunities."
As HOIST expands its IV-level hydration into new markets, including a recent partnership with supermarket chain Giant Food, David's insights will be invaluable for navigating the company's growth.
"We're thrilled to welcome Gerry into the HOIST world," said HOIST Co-founder and President Kelly Heekin. "We've seen what Gerry has produced throughout his career and believe that he will be a great asset to our mission at HOIST. With this group, we hope to continue bringing the best hydration to those who are constantly pushing their boundaries to the limits."
HOIST products offer three times the electrolytes and half the sugar of traditional sports drinks, with no artificial sweeteners or dyes. Their IV-level hydration is available in bottled beverages, powder sticks and liquid pouches.
For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.
