Milan, Aachen - October 4th, 2024 – Renowned italian brands Cinelli and Columbus are pleased to announce that bike-components (bc), one of the leading online and brick and mortar retailers for bicycles and accessories in Europe, will become the exclusive all channel distributor of Cinelli and exclusive after market distributor of Columbus in Germany.
bike-components will be responsible for the visibility, brand presence, communication and nationwide availability of Cinelli and Columbus in German online and brick and mortar independent retailers. With this step, both partners aim to strengthen the presence of these authentic and legendary Italian brands in Germany and make their high-quality performance and lifestyle products accessible to a wider audience. With a renewed focus on performance and exciting new launches in road and gravel platforms for Model Year 2025, both companies will partner on bringing the unique culture of Milanese design and craftsmanship to German cyclists.
With their bc-remote.com shop, the Aachen-based company has already demonstrated its ability to effectively market premium brands such as Factor, Black Inc, Gtechniq, OneUp Components, and others through innovative distribution channels for specialist bicycle retailers. This expertise will now be applied to optimally position Cinelli and Columbus products on the German market.
Victor Luis, Chairman and Owner of Cinelli and Columbus, commented: "We are thrilled to partner with bike-components to bring our heritage and innovative designs to a broader audience in Germany. This collaboration will help us strengthen our presence in Europe's largest market, ensuring that German cyclists can experience the unparalleled heritage, unique designs, performance, and craftsmanship that define Cinelli and Columbus. I have been incredibly impressed by the professionalism, investment capacity and commitment that Bike Components has shown to support our brands and the German independent dealer network."
"The collaboration between Cinelli and bc is a perfect fit due to the high-quality products and the intersection between performance and lifestyle," says Sebastian Trapp, Director Business Development at bike-components. "We are proud to partner with Cinelli and Columbus and distribute their iconic products in Germany," added Dominic Land, CEO of bike-components. "This partnership allows us to offer our customers even more premium products and best-in-class service while expanding the brand presence of Cinelli and Columbus in Germany. Bike Components commits its energy and resources to ensure a consistent inventory in Germany of the Cinelli and Columbus range while providing the best service to independent retailers across Germany."
With this partnership, both companies underline their commitment to innovation, lifestyle, quality, and the growth of the bicycle market in Germany.
Contact for independent bike dealer (IBD), distribution@bc-remote.com
About Cinelli
Founded in Milan in 1948, Cinelli is the world's leading performance cycling lifestyle brand. Over 75 years of rich history that made Cinelli develop a unique mix of manufacturing know-how, creative collaboration and cultural significance, allowing Cinelli to operate outside the rigid categories and constraints of the mainstream cycling market, and instead work to continuously redesign the cultural limits of performance cycling. Made in Milano, ridden everywhere.
About Columbus
Founded in Milan in 1919, Columbus has shaped the history of cycling, from legendary tubesets like Air, Max, SL, SLX, Genius, Spirit, and XCr to multiple Giro d'Italia, Tour de France wins, Olympic golds, and hour records with top teams and world-class athletes. Today, Columbus is redefining high-tech, high-performance carbon components and steel tubing production, supporting the heritage craftsmanship of frame building from artisanal to advanced OE production.
About bike-components
bike-components is one of the leading online retailer and distributor of bicycle components and accessories. Since 1998, the Aachen-based company has been offering a huge selection of high-quality bike parts, clothing and full bikes. bike-components.de the online shop for consumer and bc-remote.com for IBD-Businesspartners.
