Mavic, a leading brand in the cycling industry, is proud to announce the appointment of François Joly as its new Head of Sales. In his new role, François Joly will be responsible for overseeing all commercial activities, including both the OEM (Original Equipment Manufacturer), which he previously led, as well as the sales teams dedicated to the aftermarket and distributors.
With his extensive experience at Mavic, where he has demonstrated his expertise and leadership in the OEM sector, François Joly will now take on the mission of developing the company’s overall commercial strategy. He will also be responsible for strengthening relationships with distributors and supporting sales growth in the aftermarket market.
"We are delighted to entrust this key position to François Joly. His experience and deep knowledge of our sector make him an invaluable asset to successfully implement our commercial strategy. We are confident that he will continue to develop our partnerships with distributors while fostering growth in our aftermarket business," said Cndgtvq"O qti cpf q, CEO of Mavic.
This appointment marks an important step in strengthening Mavic’s commercial activities and demonstrates the brand's commitment to providing high-quality products and services to its customers and partners worldwide.