Scottish cycling apparel and accessory brand Endura is excited to announce BTI as a distribution partner for the US market. Endura has a long heritage of award-winning cycling apparel that has been worn everywhere from DH World Cups to the Tour de France.
Since crafting the first MTB baggy short and reinforced bibs in the early '90s, Endura has delivered on the promise of purpose-built kit with the utmost durability and value in mind. From the brand’s best-in-class MT500 inclement weather gear to the durable yet breathable SingleTrack Lite shorts and the affordable and comfortable FS260 bibs, Endura has something for every type of rider.
As a leading technical products supplier, BTI offers North American bike shops the highest-performance products from around the globe. The partnership is a logical one, as BTI is already aligned with top-of-the-line cycling gear and offers the convenience of day-definite shipping and world-class customer service that bike shops all over the country have come to rely on. BTI now stocks a curated assortment of Endura’s best-selling gloves, baggy shorts, bibs, liners, and socks, with inclement weather accessories on the way for Fall.
Christian Ahrens, National Sales Manager for Endura, commented, “Endura makes apparel that makes you want to get on a bike. Giving shops the ability to order that kit for fill-in or special orders while getting the basics is a convenience and service we want our customers to have. Time is a precious commodity for shop owners, and we want to do whatever we can to make their lives easier and their rides better.”
Endura has also recently updated its dealer direct program, allowing IBDs to leverage Endura's newly revamped product offerings, strong margins, and exceptional customer service. When dealers seek new, unique, and dependable kit that provides value, Endura delivers.
