1-AUGUST-2024 SAN LUIS OBISPO, CA, USA — LEZYNE announces a new non-exclusive distribution partnership with Hermann Hartje KG, strengthening its presence in the Austrian market alongside long-standing distributor Thalinger Lange. This partnership is an important step in LEZYNE's ongoing commitment to delivering exceptional products to cyclists around the world.
“We are looking forward to working with HARTJE, a strong partner with excellent logistics, a broad and motivated sales team, and an excellent customer network. As part of HARTJE’s exclusive brands, LEZYNE will receive concentrated support in the areas of sales and marketing. We are convinced that this will further establish our complex and diverse product range in the Austrian trade.” -Nicolas Jeczawitz, Vice President of Sales and Marketing at LEZYNE.
“LEZYNE stands for engineered design and offers products with the highest level of quality, considering current design trends like no other in this field. These criteria are crucial for us to include them as a meaningful addition to the HARTJE exclusive brands in our brand portfolio. We at HARTJE look forward to a successful future with another innovative brand.” -Steffen Fischer, Senior Business Development Manager and Category Manager Exclusive Brands at HARTJE.
About Hartje
The HARTJE exclusive brands include selected brands in the field of bicycle parts and accessories, which are primarily convincing due to quality and contemporary products. The current program of HARTJE exclusive brands includes, among others, BOLLÉ, CAMPAGNOLO, FULCRUM, G-FORM, MAVIC, SILCA, STAN'S, and 3T, and now also LEZYNE. This high density of renowned cycling brands in the road and mountain bike sectors enables HARTJE to offer specialist dealers high-quality products for all applications and fast service from a single source.
About Thalinger Lange
Strong brands, strong partners: As a supplier and wholesaler, Thalinger Lange supplies the Austrian bicycle and fishing trade with accessories and components, such as those from Lezyne. In Wels, Upper Austria, they offer expertise, know-how, and training on the topics of biking and fishing.
To contact Lezyne, Hartje, or Thalinger Lange please visit:
Website:
Lezyne: ride.lezyne.com
Hartje: hartje.de
Thalinger Lange: thalinger-lange.com
