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National Bicycle Dealers Association Launches New Member Savings and Supplier Reductions Benefit Program

Published August 1, 2024

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Irvine, CA, August 2, 2024 – The National Bicycle Dealers Association (NBDA) is excited to announce the launch of its new Member Savings and Supplier Reductions Benefit program. This initiative, designed to support and empower NBDA retailer members, provides valuable discounts and exclusive offers through partnerships with leading industry suppliers.

Heather Mason, President of the NBDA, emphasized the significance of this program: "Our advocacy efforts are centered on increasing margins and securing better terms for our retailers. We are deeply grateful to the brands and suppliers that support our members. Their commitment allows us to offer these valuable benefits, which in turn help our retailers run profitable and sustainable businesses."

The NBDA Member Savings Page exemplifies the power of partnership, offering discounts on essential website services, software solutions, and other small business technology needs. Additionally, the program features a range of supplier reductions, including extra margins, freight discounts, and brand perks, all negotiated to provide NBDA members with a competitive edge.

Participating brands include Workstand, Catrike, Club Ride, Basso, Zidy, Lightspeed, Bivo, Citrus Lime, Ascent 360, Rudy Rack, Gear Hugger, True North Screen Printing Ltd, Fixture Lab, and more. These suppliers have recognized the value and impact of NBDA's efforts to support retailers, participating actively in member mingles and off-site shows to build deep, long-term partnerships.

Clark Butcher, NBDA Board Member and owner of Victory Bicycle Studio, expressed his appreciation for these partnerships: "The brands providing these added benefits to our membership base deserve our gratitude. For retailers not yet members of the NBDA, now is the time to get involved. This program not only covers membership dues but adds significant value. The more voices we have in the organization, the more we can achieve together."

With over 100 supplier partners, the NBDA welcomes more to join the Supplier Reduction Program. Suppliers are encouraged to create their own incentives and value propositions to offer to retailers, ensuring a win-win for all parties involved. For more information or to participate, please contact Heather Mason at heather@nbda.com.

Explore the savings available to you and experience the benefits of being an NBDA member. The NBDA and our Supplier Association Member Partners stand together in support of your success, helping you run a thriving bicycle retail business. For more information about the NBDA and the Member savings program, visit the NBDA's website.

About NBDA: The National Bicycle Dealers Association (NBDA) is a non-profit organization representing the interests of independent bicycle dealers in the United States. Committed to advancing the bicycle industry and promoting cycling as a healthy and sustainable mode of transportation, the NBDA collaborates with industry stakeholders to address critical issues and foster growth within the cycling community.

For more information about the benefits of NBDA membership and to join, please visit the NBDA Website.

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