HydraPak to create custom hydration systems for deuter backpacks starting in 2025
BOULDER, Colo. (July 30, 2024) – deuter, a global leader in backpacks and outdoor equipment, announces a strategic partnership with HydraPak®, the global leader in high-performance hydration solutions. Starting in Spring 2025, deuter will integrate customized hydration reservoirs and soft flasks designed exclusively by HydraPak into a range of its high-performance backpacks.
"Retailers and consumers know and trust the best-in-class hydration products from HydraPak. While we have offered hydration solutions across deuter's range for years, in HydraPak we've found a partner that shares our ethos in producing durable, reliable products with superior performance. This partnership not only offers consumers a higher quality product experience, but also provides retailers with another point of recognition when they reach for a deuter pack on the wall," says Jonathan Degenhardt, managing director at deuter and Schwan-Stabilo Outdoor USA.
With an established reputation for reliable, high-quality products, HydraPak's systems will seamlessly integrate into deuter's innovative and comfortable backpack designs across six collections:
AC Lite
Ascender
Race
Rogla
Shortail
Speed Lite Pro
Traick
"We are thrilled to announce our partnership with deuter as their official hydration partner. This collaboration underscores our commitment to constantly evolve and advance the methods by which people hydrate," says Matt Lyon, CEO of HydraPak By combining deuter's renowned outdoor gear with HydraPak's innovative reservoirs, SoftFlasks, and accessories, we are able to deliver custom-tailored products that meet the unique needs of athletes."
About deuter: From backpacking to mountain biking, alpinism, trail running, snow sports, and travel, to child-carrying and family adventures, deuter crafts highly functional, comfortable, and environmentally friendly packs for everyone and everywhere. With over 125+ years of experience, deuter has played a vital role in shaping the culture of mountain adventure since its 1898 founding in Germany. deuter inspires every new generation to get outside and experience mountain adventures the way they want to. www.deuter.com
About HydraPak: HydraPak® is the leading original equipment manufacturer of reservoirs and soft flasks globally. Founded in Northern California, the company is dedicated to producing flexible and durable hydration products tailored for recreational, athletic, and military use. HydraPak's proprietary brands, including Polar Bottle® squeeze water bottles and Bottle Bright® cleaning tablets, are category leaders. Over the past 20 years, HydraPak has not only pioneered new product categories but has also become a trusted partner for hundreds of renowned global brands and athletes.
