Second international distributor announcement following on from New Zealand's Solis as Whyte continues to expand its international footprint
4th July 2024 – Hastings, UK: Whyte bikes, the innovative, award-winning UK brand, is pleased to announce a partnership with DSB, the premium distributor of bike and component brands, into the Italian (ITA) market for its 2025 collection.
The partnership, cemented at this year's Eurobike show, sees DSB presenting Whyte's latest, highly-acclaimed eMTB range, including the multiple award-winning 'Lightweight eBike Of The Year' Elyte collection* into Italy for Autumn 2024 availability, together with Whyte's electric RHeO range for city, leisure and commuting for 2025.
The ELyte 150 Works is BikeRadar.com's 'Best Lightweight eMTB of 2024' .
"We want to work with brands that have good products, a clear vision and that are – essential for me – good people. This is Whyte," said Davide Bonandrini, DSB's owner and founder. "It's a new chapter for DSB and I'm sure that Whyte will be the 'surprise' bike brand for the next few years."
ITA dealers interested in stocking Whyte should contact their DSB rep. for further details.
"DSB are a hugely proactive distributor with a personal touch and are the perfect partner to work with in Italy," said Whyte's International Sales Director, Ross Patterson, of the announcement. "DSB have local knowledge, extensive experience and a rich history of developing premium mountain bike brands in Italy, working with the very best retailers."
The DSB announcement is the second within just a few weeks for the British brand, following swiftly on from New Zealand's Solis international announcement from 13th June, with Whyte continuing to actively seek premium international distribution partners from around the world.
"It's an exciting time for Whyte and our international partners," explained Patterson. "We have invested heavily in product development and have a world class programme for 2025, including the latest must-have tech packaged in Whyte's award-winning way. Our brand has turned a big corner and we are continuing to invest as we accelerate momentum."
Any distributors interested in Whyte should contact Ross directly via rosspatterson@whytebikes.com.
