With the upcoming Olympic Games in Paris, the industry is expecting an increase in sales figures, which will boost confidence in the market
Frankfurt – Taiwanese bicycle manufacturers are optimistic about the industry's growth prospects, anticipating a boost in sales with the positive impulse from the upcoming Olympic Games in Paris. The excitement surrounding the Olympic cycling events is expected to drive demand for high-quality bicycles, bolstering market confidence.
Sales of electric bicycles and premium models from Taiwan are already outpacing those in the mid and lower price segments. This trend is likely to strengthen, particularly as the 2024 Olympic Games are being celebrated as the most sustainable Games ever. Authorities are encouraging local spectators to use public transport or bicycles to attend the events, further enhancing the positive outlook for the industry. This underlines the sector's resilience and innovative capabilities.
Following a boom during the coronavirus pandemic, the bicycle market faced challenges that have carried over into the current year. However, the optimistic forecast for the Taiwanese bicycle industry offers renewed hope for market recovery.
