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DVO Suspension Announces BTI as its U.S. Distribution Partner and Introduces Revamped Dealer-Direct and EP Programs

Published June 28, 2024

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We are excited to announce BTI (Bicycle Technologies International) as our distribution partner for the US market. BTI is now stocking the full-range of DVO Suspension products, and is also a DVO Authorized Factory Service Center.

Partnering with BTI was a no-brainer for DVO; BTI opened the nation's first service center for mountain bike suspension 31 years ago, and is committed to the brands they sell. Today, BTI Factory Service continues to support dealers with tuning, upgrades, and repair services.

DVO has also recently updated its dealer direct program, allowing IBD's to leverage DVO's newly revamped product range, strong margins, exceptional customer service, and renowned in-house technical service experience. At a time when dealers seek new, unique, and dependable products that provide value, DVO delivers.

And finally, we have opened up our authorized dealer EP program to non-DVO retailers, staff, and industry partners. We've seen an increase in EP requests coming from riders employed at non-stocking DVO IBD's, and OE brands who want to ride DVO products, but haven't had access to our exceptional EP pricing. Opening up our program to these riders allows us to meet them where they are at, and them to experience the best performing suspension in the business.

About DVO:

Founded in 2012, DVO is a rider propelled company driven by a passion for high performance suspension. We are anchored in disruption and pushing boundaries, fueled by decades of experience. Our goal is to be distinctive, offering first-class customer support and class-leading product quality. Committed to innovation and quality, we foster a community where every ride is a testament to our dedication to the sport. We want you to feel the unreal.

About BTI:

Bicycle Technologies International, based in Santa Fe, NM and Reno-Sparks, NV has been a leading distributor of technical cycling products and accessories since 1993. Offering over 23,000+ items and nearly 400 global brands to choose from, BTI supplies bike dealers with a wide variety of components, tools and staple items necessary to successfully run a profitable independent bicycle shop. In 2021 BTI restructured as an Employee Ownership Trust giving its staff a financial stake in the success of the company. See www.bti-usa.com

Employee Purchase Program:

To learn more about DVO's EP program, industry employees are encouraged to contact DVO USA directly at 661-295-9500.

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