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James Vickers Appointed Head of Marketing and Communications for Classified

Published June 27, 2024

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Innovative Belgium-based drivetrain brand strengthens its leadership team

Wednesday 26 June - Antwerp, Belgium: Classified, the innovative Belgium-based drivetrain brand, has strengthened its leadership team with the appointment of James Vickers as Head of Marketing and Communications.

With a career spanning almost 20 years, Vickers brings extensive experience in strategic marketing, brand development, and communications.

Prior to joining Classified, Vickers held key roles at several high-profile companies such as Muuvr, Wahoo Fitness and Wattbike, where he successfully drove global marketing strategies and increased brand presence. His expertise in the cycling industry and passion for innovation make him a valuable addition to the team.

CEO Mathias Plouvier said: "We are thrilled to welcome James to Classified. His proven track record and visionary approach align perfectly with our mission to make the best drivetrain products that truly uplift the rider experience."

In his new role, Vickers will oversee all marketing and communication efforts, enhancing Classified's brand visibility and fostering deeper connections with the cycling community. He will play a pivotal role in expanding the reach and understanding of Classified's groundbreaking Powershift Technology, which offers cyclists unparalleled performance and efficiency.

James Vickers said: "I am excited to join Classified at such an exciting time for the brand, and I look forward to elevating its profile even further. Their innovative approach to drivetrain technology is truly transformative, and I'm delighted to be part of such a dedicated, passionate and forward-thinking team."

Classified continues to break new ground with its advanced Powershift Technology and other premium products setting new standards for performance and reliability in the cycling world. With Vickers at the helm of marketing and communications, the company is poised for continued growth and success.

James Vickers.

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