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BikeCo Strengthens Sales Team with Appointment of New Sales Manager and Representatives Across Key Regions

Published June 14, 2024

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Philadelphia, 6/14/2024 - BikeCo, a leading provider of premium bicycles and cycling accessories, is proud to announce the appointment of Anthony Mikrut as the new US Sales Manager, along with the addition of five new Sales Representatives across key regions. These strategic appointments reflect BikeCo's commitment to expanding its sales network and enhancing customer service across the United States.

New Sales Manager: Anthony Mikrut

Anthony Mikrut brings a wealth of experience in sales management and a deep passion for cycling to his new role as Sales Manager at BikeCo. With a proven track record of driving sales growth and fostering strong customer relationships, Mikrut is well-equipped to lead BikeCo's sales team. His strategic vision and dedication to excellence align perfectly with BikeCo's mission to provide premium products and unparalleled service to cyclists nationwide.

"We are thrilled to welcome Anthony to the BikeCo family," said Frank Zimmer, CEO of BikeCo. "His extensive experience and leadership skills make him the ideal candidate to lead our sales team and drive our business forward."

New Sales Representatives:

In addition to Anthony Mikrut's appointment as Sales Manager, BikeCo is excited to introduce five new Sales Representatives who will play pivotal roles in expanding the company's presence and serving customers in key regions:

1. VMC Pro's (Midwest): Led by Jon Kluiter, VMC Pro’s brings a deep understanding of the cycling market in the Midwest, VMC Pro's brings valuable expertise and a strong network to their role as Sales Representatives for BikeCo. Their commitment to excellence and customer satisfaction will further strengthen BikeCo's position in the region.

2. Bullish Endurance (South East): Lauren Webb, principle of Bullish Endurance, brings extensive experience in the cycling industry and a passion for promoting an active lifestyle. Her dedication to serving customers in the South East will drive sales growth and enhance brand visibility for BikeCo in the region.

3. Joel Anderson (Pacific Northwest): Joel Anderson's deep roots in the Pacific Northwest cycling community and his strong sales acumen position him as a key asset for BikeCo in the region. His commitment to delivering exceptional service and building lasting relationships will contribute to BikeCo's growth.

4. Benjamin Harper (Mid Atlantic): With a focus on delivering personalized solutions and exceeding customer expectations, Benjamin Harper brings a fresh perspective and a wealth of sales experience to BikeCo's Mid Atlantic region. Hispassion for cycling and dedication to excellence will drive sales growth and customer satisfaction.

5. James Marshall (Florida): James Marshall's in-depth knowledge of the Florida cycling market and his proven sales track record make him a valuable addition to BikeCo's sales team. His commitment to providing top-notch service and support will further solidify BikeCo's presence in Florida.

"We are delighted to welcome VMC Pro's, Bullish Endurance, Joel Anderson, Benjamin Harper, and James Marshall to our sales team," said Anthony Mikrut, Sales Manager at BikeCo. "Their expertise and passion for cycling will be instrumental in driving our business forward and serving our customers across the country."

With the addition of Anthony Mikrut as Sales Manager and the new Sales Representatives, BikeCo will continue to provide the highest level of customer service to their dealers and be the easiest supplier to work with.

About BikeCo:

BikeCo is a leading provider of premium bicycles and cycling accessories, dedicated to delivering exceptional products and service to cyclists of all levels. With a commitment to innovation and quality, BikeCo strives to inspire people to ride bicycles and enjoy the many benefits of cycling. For more information, visit

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