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Tailwind Nutrition Welcomes Carter Shae as Director of Finance

Published June 11, 2024

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 Durango, Colo. (June 11,  2024) - Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has recruited Carter Shae as Director of Finance. 

 Shae was named among “Top 25 CFOs in Consumer Products” for 2023 by Finance and Investing. He brings with him over 11 years of experience in finance, formerly working at big four accounting firms, in healthcare and apparel and managing billion dollar budgets. Most recently he worked as CFO for Cut Clothing, a fast-paced, high-growth startup where oversaw all aspects of finance, accounting, human resources, customer experience, logistics and board and investor relations. 

 “We are excited to welcome Carter to the Tailwind team! He is dynamic and versatile and we see his ability to support our brand, holistically. He has extensive experience in business strategy across multiple categories and disciplines, and his aptitude in working through the challenges associated with high growth align very well with our needs,” said Chris Jacobs, CRO at Tailwind. “We look forward to seeing what the future holds with Carter on our team.” 

 In his new role at Tailwind, Shae will be tasked with putting the financial controls and oversight in place to enable the brand’s growth.

 “I’m thrilled to join the Tailwind team. The brand has a strong foundation with a proven, effective product and a supportive, growing community. Tailwind is poised for continued growth and success, helping even more people achieve their endurance goals with an unparalleled nutrition product,” said Shae. “This dream job is the perfect confluence of my passion for endurance sports with my professional experience and I look forward to helping propel Tailwind to the next level.”

 Shae joins Tailwind as the most recent executive hire following the announcement of its new VP of Marketing, Kristen Flemington. The brand is poised for an exciting chapter of propelling its world class nutrition through a team of world class talent. 

 To congratulate or connect with Shae, message him on LinkedIn

 About Tailwind Nutrition

Celebrating its 12th Anniversary in 2024, Tailwind Nutrition manufactures all-natural sports nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Fully owned and operated out of Durango, Colorado and backed by science, Tailwind’s specially formulated drink mixes help athletes perform at their highest level by offering complete nutrition and hydration without the worry of food allergies or sensitivities. All you need. Really.™  For more information visit


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