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Brands and Retailers Unite in Support of NBDA Retailer Summit in Bentonville, Arkansas

Published May 1, 2024

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Irvine, CA – May 1, 2024 - The National Bicycle Dealers Association (NBDA) is thrilled to announce the overwhelming support from both brands and retailers for the upcoming NBDA Retailer Summit, scheduled to take place on May 22nd and 23rd in Bentonville, Arkansas. This event promises to be a landmark gathering, fostering collaboration and innovation within the cycling industry.

With limited tickets still available on the NBDA website, the Retailer Summit is gearing up to host an impressive lineup of brands and retailers alike, signaling a unified front in supporting the growth and prosperity of the cycling community.

One of the highlights of the Summit will be the unique opportunity for retailers and suppliers to engage in meaningful conversations, as they come together at the same tables for discussions on industry trends and opportunities. Attendees can expect an enriching experience filled with insightful panel discussions, interactive workshops, and valuable networking opportunities.

Among the esteemed speakers and presenters at the Summit are industry leaders such as Joe Du Bois of Trek Bicycle Stores of Florida, who will share his inspiring journey in bicycle retailing, and Alessandro Pregel of Upway, who will provide invaluable insights into the e-bike market landscape.

The agenda is packed with engaging sessions covering a wide range of topics, including industry outlook, e-bikes, retail strategies for profitability, and enhancing rider experience through service departments. Attendees can also look forward to flow sessions featuring interactive presentations and discussions, allowing them to tailor their learning experience to their specific interests.

Furthermore, attendees will have the opportunity to enjoy live music, movie premieres, and other exciting activities during the after-hours networking events, fostering a vibrant and dynamic atmosphere for collaboration and camaraderie.

Heather Mason, President of NBDA, expressed her excitement for the upcoming Summit, stating, "The support from both brands and retailers for the NBDA Retailer Summit is truly inspiring. This event serves as a testament to the resilience and passion within the cycling community, and we look forward to bringing together industry leaders to drive positive change and innovation."

The NBDA Retailer Summit promises to be a transformative event for the cycling industry, offering unparalleled opportunities for collaboration, learning, and networking. For those interested in attending, limited tickets are still available on the NBDA website, with space for more brands and partners who wish to participate.

For more information and to register for the NBDA Retailer Summit 2024, visit the NBDA website at

The 2024 Summit is made possible through unity and collaboration between the NBDA and various partners. Working in true partnership to create an event designed to deliver maximum return to attendees during these challenging times. Special thanks to partner and participating brands and suppliers including, CABDA ExpoQBPUL Standards & EngagementCitrus-LimeHuman Powered SolutionsRisse RacingUpwayRIDESDeFeetAurora PaymentsSarisUL SolutionsHaroFrog BikesBike FlightsWorkstandNorthwest Arkansas Community CollegeJunk BrandsBulls BikesLinkGEARWomen of OzVisit BentonvilleThe League of American BicyclistsAll Bodies on BikesSRAMPedalkidsYoung Electric BikesPedegoFidlockFixture Lab and Bentonville Bike Fest.

Any questions about partnership opportunities or involvement with the Retailer Summit should be directed to NBDA President, Heather Mason, at

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