Early Rider doubles down on the success of new Velio ride-on to drive US expansion
Henley-on-Thames, UK and New York, NY (April 5, 2024) – Early Rider, a leading designer and maker of premium kid’s bikes and ride ons, is pleased to announce the appointment of James Beechinor as its new President. In this role, Beechinor will spearhead the company's US growth strategy and drive innovation in the ride-on, balance bike and kid’s bike markets.
Beechinor brings over two decades of experience in strategic communications and digital marketing, having previously held leadership positions at prominent US PR and marketing agencies. His expertise in brand development and market expansion will be instrumental in propelling Early Rider to new heights.
"We are thrilled to welcome James as our new President. His proven leadership and passion for innovation make him the perfect fit to lead Early Rider’s next phase of US growth. Following the successful launch of our new Velio range in 2023, the timing is perfect to build on Velio’s momentum and take Early Rider to a whole new generation of future bike riders" said Andy Loveland, CEO, Early Rider.
As President, Beechinor aims to accelerate Early Rider's US growth, develop new markets for Velio and expand partnerships with retailers and marketplaces. His commitment to excellence and customer satisfaction aligns with Early Rider's global mission to provide sophisticated, premium ride-ons and bikes for kids.
"I am excited to join the Early Rider team and lead our US business through its next chapter. The Velio has already had an incredible reception in the United States, and we are eager to double down on that and continue to accelerate growth here" said JBC, President of Early Rider.
Beechinor assumes his role immediately. He is eager to work with the team to accelerate US expansion and increase awareness and adoption of Early Rider’s entire range of kid's bikes.
About Early Rider
Early Rider is a pioneering designer and manufacturer of children's bikes and ride-ons. Known for their innovative, no-nonsense design, Early Rider's products are loved by children and trusted by parents worldwide. The company is dedicated to encouraging active outdoor adventures and fostering a lifelong love of cycling in young riders. Check out the full range at www.earlyrider.com
