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KOO Eyewear Launches New Signature Edition Sunglasses in Partnership with Professional Cycling Team BORA - hansgrohe

Published March 5, 2024

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Raubling, GERMANY – Premium Italian eyewear brand, KOO Eyewear, today announced their official partnership with the professional German cycling team, BORA - hansgrohe.

The brands were joined together by their shared mission of further amplifying the perspective of brotherhood across the cycling community and to celebrate KOO's return to the UCI World Tour where they will celebrate their first ride together at the Tour Down Under in Australia on January 16th.

"To partner with such a high-performing professional cycling team felt like an obvious decision," shared KOO's Marketing Manager, Simona Tironi. "Performance is one of KOO's brand pillars and to see it translate into being alongside professionals of this level, who enable us to constantly exchange feedback on the sunglasses, is invaluable for the development of new products and for bringing excellent gear to the market."

Given that KOO Eyewear and BORA - hansgrohe both thrive within the competitive cycling industry, the partnership between the brand and the team will include the launch of three signature-edition cycling sunglasses including the ALIBI, SPECTRO, and DEMOS frames by KOO, designed in colors inspired by the BORA - hansgrohe team. These collaborative sunglasses are suitable for both amateur and professional cyclists alike.

"KOO is providing us with an innovative eyewear collection. Eyewear plays a key role when it comes to performance because it ensures good visibility in crucial race situations as well as it protects the rider," said Gerd Kodanik, Head of Technical Performance at BORA - hansgrohe. "KOO's products are high-tech and high-quality. They are fitted with a wide selection of premium Zeiss lenses, which gives us the perfect choice in diverse race and weather conditions."

The full collection of partner sunglasses from the KOO and BORA - hansgrohe collection includes metallic green ALIBI sunglasses with a panoramic photochromic lens that retail for $245 USD, along with similarly colored SPECTRO sunglasses that retail for $215 USD and DEMOS sunglasses that retail for $200 USD.

The KOO x BORA - hansgrohe signature collection is now available via

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