TUCSON, ARIZ. (January 25, 2024) — PeopleForBikes is proud to invite leaders and decision makers from across the bike industry to join them in Tucson, Arizona, from March 26-29 for the 2024 Bicycle Leadership Conference (BLC). Featuring the perfect blend of inspiration, education, and action, the 2024 BLC will offer attendees lessons on guiding their business as well as short and long-term market insights to plan for the future.
PeopleForBikes recently announced the first round of speakers for this year's BLC, stretching from legendary silicon valley innovators to top industry executives. Speakers include: Randy Komisar, advisor at Kleiner Perkins; Chris Speyer, chief merchandising officer and senior vice president at REI; Nicole Johnson, co-founder of Boyd Cycling; Vipe Desai, executive director of the Surf Industry Members Association; Phil Molyneux, CEO of Rad Power Bikes; Anne Hed, CEO of Hed Cycling; and more. The current list of speakers can be found at bicycleleadershipconference.org. Check back regularly for updates.
"This year, the bike industry's best and brightest head to Tucson to connect in person and take on the complex topics facing the bike business," said PeopleForBikes Vice President of Business Network Ravi Rajcoomar. "Leaders from around the country and the world will be in the room to listen, learn, share, and come away with a renewed energy and passion for moving our industry forward. Against the stunning backdrop of the Sonoran Desert, we will pave the way for a brighter future for bicycling. Don't miss out on securing your seat at the table for these important conversations."
Here's what to expect at the 2024 BLC:
Inspirational Keynotes
A dynamic mix of speakers will dive into the intersection of cycling and culture and unpack opportunities to capitalize on innovation in bicycling, including positioning bikes at the center of the growing health and wellness movement.
Innovative Leadership Lessons
Top industry voices will share how they developed their leadership style to adapt to an evolving industry landscape. Hear how you can remain agile and future-proof your business practices to welcome new riders and new customers.
Engaging Peer-to-Peer Discussions
Subject matter experts will address pressing questions from the industry around retaining pandemic-era riders, current and future regulatory issues, prioritizing sustainability, using technology to make better business decisions, and capitalizing on the momentum of electric bicycles.
Outside of the conference room, attendees will experience Tucson's world-renowned food scene during numerous happy hours and dinners. They'll also have the chance to connect with fellow industry leaders over guided group rides exploring the Sonoran Desert across road, mountain, and gravel.
Register for the 2024 Bicycle Leadership Conference today at bicycleleadershipconference.org.
About PeopleForBikes
PeopleForBikes is the U.S. bicycle industry's trade association and a national advocacy nonprofit representing 325 bicycle industry supplier members and 1.4 million individuals. Through our three areas of influence — infrastructure, policy, and participation — we accelerate the construction of safe, fun, and connected places to bike; advance pro-bike and pro-bike-business legislation; and reduce barriers to access and welcome more people to the joys of bicycling. Our goal: Become the best place in the world to ride a bike. Join us at peopleforbikes.org.
Interested in becoming a 2024 BLC sponsor? Reach out to PeopleForBikes Director of Membership and Industry Engagement Rod Judd at rod@peopleforbikes.org or 720-217-9300 for sponsorship opportunities.
