Pioneering Mountain Bike Brand from Spain Establishing Office to Serve North America
(Boulder, CO – Jan 11, 2024) - Mondraker Bicycles, the pioneering brand from Spain known for leading the evolution of frame geometry and design of high-performance mountain bikes, will be opening its new North American base in Boulder, Colorado in January 2024.
Mondraker CEO, Miguel Pina, is excited to take this step. "The USA has always been right there at the top of our bucket list with a big red circle drawn around it. We just had to wait for the right moment. We've always considered that the identity of Mondraker as a brand really fits with the likes and demands of the American market, and after a short period of working through distributors we came to the conclusion that strategically it made more sense to open a base in the USA and develop the true potential of our brand in the same country that invented the mountain bike".
The Mondraker USA office will be the hub for Customer Service, Technical Service, Marketing and Sales Management. Mondraker will also showcase its progressive lineup of pedal and electric-assist mountain bikes for Adults and Kids, as well as offer demo bikes, host community and exclusive dealer events, and support the community of Boulder and the North American market at-large from the new location.
"I'm really excited with the opportunity we have to bring Mondraker into the US market, and to establish our team in Boulder right at the foot of the Rockies", said Chris Bogue, General Manager for Mondraker USA. "This location will be our hub for the brand, and will allow us to share the unique magic of Mondraker bikes with riders and retailers from all over the country."
The Mondraker USA team, led by Chris Bogue as General Manager, brings deep experience in supporting premium brands and specialty retail. It includes Eric Richter, Marketing Director, Michael Kowalski, Sr. Manager, Customer Service & Sales Operations, and Shane Hensley, Manager, Technical Service. Additional staff will be added as Mondraker works toward a formal Grand Opening event timed for Spring of 2024.
Mondraker aims to be represented in premier independent dealers across the US and Canadian markets, with support from a leading group of independent sales agencies serving dealers in each region. More detail on sales representation will be published as the roster is finalized.
For more information on Mondraker USA, contact usa@mondraker.com
