You are here

Bulls Bikes USA names Rob Kaplan head of sales

Published January 2, 2024

LOS ANGELES (BRAIN) — Industry veteran Rob Kaplan joined the Bulls Bikes USA team as head of sales on Monday.

Kaplan has more than 30 years in the bicycle industry with most of his experience with e-bikes. Most recently he was with Alta Cycling Group as vice president of sales. Kaplan held leadership positions for Accell North America, Currie Technologies, and Bell Sports.

"I'm thrilled to join Bulls Bikes USA," Kaplan said. "The Bulls team has done an amazing job, and I'm excited to join them and help them grow their dealer network, the cornerstone of their business. The specialty bike/e-bike retailer and premium e-bikes are a perfect combination, allowing riders of all ages to experience the thrill of getting on a high-quality pedal-assist bike and seeing where their imagination can take them. I want to thank Bulls for this opportunity and look forward to joining their team in 2024."

Bulls offers a selection of e-bikes from gravel to mountain hardtail and full-suspension, trekking, speed, kids, and road. 

"We are excited to welcome Rob to the Bulls Team," said Fernando Endara of Bulls Bikes. "His extensive industry experience, proven work ethic, and vast network of long-term relationships make him a valuable addition to our team."

Bulls Bikes USA will be exhibiting at all three CABDA shows, and Sea Otter. Kaplan can reach Rob at

Rob Kaplan.

Join the Conversation